Poinsettaside - When It's Over It's Over

Do you find yourself unintentionally sabotaging the life of your poinsettia after the holidays are over?

Is there a name for this? Poinsettaside perhaps?

Perhaps there's a Poinsettia Rescue program, like the Lab rescue program. My poinsettia looks more gorgeous now than it did at Christmas. It's in its season of glory. I'm not sure why I can't seem to love it after the presents are all unwrapped. I'm going to try to find a way to transform this red beauty into a Valentine's Day flower. Any ideas?